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Nintendo Will Run a Switch Ad at the Super Bowl

Home > Nintendo Will Run a Switch Ad at the Super Bowl

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Nintendo seems to be quite serious about marketing for their new Switch console. Today Nintendo released a 30 second advertisement (and an extended version) featuring the Switch and The Legend of Zelda: Breath of the Wild that will run during this weekend's Super Bowl LI. The Super Bowl is the most watched event on American television, often breaking 100 million live viewers, and a 30 second ad costs $5,000,000 to air. This investment shows Nintendo's commitment to rectifying the poor marketing mistakes made with the Wii U and will hopefully be well received by the Super Bowl's massive audience.

Here's the 30 second ad featuring Breath of the Wild:

Here's an extended version that won't run during the Super Bowl:

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