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Nintendo Will Run a Switch Ad at the Super Bowl

Home > Nintendo Will Run a Switch Ad at the Super Bowl

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Nintendo seems to be quite serious about marketing for their new Switch console. Today Nintendo released a 30 second advertisement (and an extended version) featuring the Switch and The Legend of Zelda: Breath of the Wild that will run during this weekend's Super Bowl LI. The Super Bowl is the most watched event on American television, often breaking 100 million live viewers, and a 30 second ad costs $5,000,000 to air. This investment shows Nintendo's commitment to rectifying the poor marketing mistakes made with the Wii U and will hopefully be well received by the Super Bowl's massive audience.

Here's the 30 second ad featuring Breath of the Wild:

Here's an extended version that won't run during the Super Bowl:

About the Author: Rial Johnson

Rial Johnson founded Nintendo Castle in 2011 with hopes to build the largest collection of Nintendo walkthroughs, guides, and content on the web. He is an avid gamer with a special place in his heart for Nintendo, but often finds himself writing about games more than actually playing them. You'll likely see him around Nintendo Castle and on social media, mostly managing the front-end content of the site.

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